DoubleBlind
Project Overview
DoubleBlind is a leading psychedelic media company producing independent journalism, educational resources, and a biannual print magazine. As a growing publication in a rapidly expanding space, DoubleBlind faced the challenge of balancing mission-driven journalism with financial sustainability. To ensure long-term viability, the brand needed to establish consistent revenue streams while maintaining its independence and credibility.
Objective
Our goal was to design and implement a scalable partnerships and sponsorship program that would fund DoubleBlind’s independent journalism while deepening its role as the trusted voice in psychedelics. This meant building relationships with aligned brands, negotiating meaningful advertising opportunities, and creating repeatable systems for sponsorship management across multiple channels.
The goal was not just revenue growth—it was ensuring DoubleBlind could continue producing uncompromising journalism while engaging its audience through high-quality, mission-aligned partnerships.
Scope of Work
We executed a full-scale sponsorship and partnership strategy:
Revenue & Sponsorship Development
Generated $30K–40K in monthly sponsorship revenue through integrated digital and print campaigns.
Negotiated and closed $20K+ in print advertising per magazine issue, securing sustainable funding for the biannual publication.
Multi-Channel Partnership Execution
Managed end-to-end media sponsorships across newsletters, podcasts, print, and live events.
Created tailored partnership packages that aligned brand objectives with DoubleBlind’s mission and audience.
Market Positioning & Brand Alignment
Expanded partnerships with retreats, wellness companies, and product brands in the psychedelic space.
Reinforced DoubleBlind’s positioning as a credible and trusted voice by prioritizing collaborations with values-aligned organizations.
Operational Systems
Built scalable workflows to manage sponsorship cycles, from prospecting and negotiation to campaign delivery and reporting.
Outcome
The partnership strategy delivered consistent, scalable revenue that strengthened DoubleBlind’s independence as a media company. Monthly sponsorship income stabilized at $30K–40K, with each magazine issue generating over $20K in print advertising.
By expanding across digital, print, and live formats, DoubleBlind diversified its revenue base while offering partners multi-channel opportunities for engagement. These collaborations not only generated income but also reinforced the brand’s reputation as the leading voice in psychedelics, trusted by both readers and industry partners.
Ultimately, the initiative provided DoubleBlind with a repeatable model for partnership success—balancing financial sustainability with editorial integrity and securing the resources to continue shaping the psychedelic conversation on a global scale.
