Third Wave
Project Overview
The Third Wave is a premier psychedelics education company, pioneering research-based content and resources to support the safe and intentional use of psychedelics. As the conversation around psychedelics entered the mainstream, the brand needed to rise above stigma and fragmented narratives to establish itself as the trusted global voice in the space.
Despite strong potential, The Third Wave faced key challenges: the content engine was under-optimized for SEO, partnerships were underleveraged, and community engagement lacked a clear strategic direction. To realize its full influence, the brand needed a structured ecosystem that could scale credibility, authority, and reach across digital platforms.
Objective
The goal was to architect and scale a content and partnerships ecosystem that would solidify The Third Wave’s authority in the emerging psychedelics sector. Beyond audience growth, the mandate was to transform the brand into a recognized category leader through search dominance, strategic partnerships, and community-first initiatives.
This meant:
Building a repeatable SEO-first content strategy to grow readership and search visibility.
Expanding partnerships with facilitators, retreats, and product brands to unlock new revenue streams.
Designing programs that would deepen trust and loyalty within the psychedelic community, including newsletters, podcasts, and ambassador networks.
The ultimate goal was to turn The Third Wave into the definitive educational hub for intentional psychedelic use—trusted by both newcomers and seasoned practitioners alike.
Scope of Work
We activated a 360° transformation of The Third Wave’s digital presence:
SEO & Editorial Growth
Drove readership from 100K to 550K monthly visitors with a data-driven, SEO-first editorial strategy.
Consistently ranked on Google’s first page for competitive psychedelic keywords through curated long-form content.
Community & Brand Engagement
Oversaw weekly and monthly newsletters, ensuring consistent subscriber growth and high engagement rates.
Facilitated the online mushroom grow forum, positioning The Third Wave as the go-to authority for at-home cultivation.
Partnerships & Revenue Expansion
Scaled community credibility with an ambassador and affiliate program of 250+ partners.
Expanded partnerships with retreats, facilitators, and product brands, creating new aligned revenue streams.
Content & Media Ecosystem
Leveraged podcast and media partnerships to boost visibility, credibility, and domain authority.
Led a 10+ person creative team, instituting replicable editorial and production systems to maximize efficiency.
Outcome
The initiatives transformed The Third Wave into a leading authority in psychedelics education. Monthly website traffic scaled from 100K to 550K, establishing the site as one of the most visited resources in the industry. Search visibility cemented authority, with consistent first-page rankings for competitive psychedelic terms.
Social and subscriber growth expanded the brand’s digital footprint, while the launch of an affiliate and ambassador network brought in over 250 partners, driving both credibility and diversified revenue. Partnerships with retreats and facilitators further anchored The Third Wave’s place in the ecosystem, while media and podcast collaborations increased visibility and domain authority.
Most importantly, these efforts left the company with a scalable content and partnerships engine—one that not only accelerated growth but also gave the brand the credibility to lead an industry moving from the fringes into the mainstream. What began as a challenge of optimization and positioning became a comprehensive transformation, securing The Third Wave’s role as a trusted global voice in psychedelics education.
